Bonanza Valley Voice circulation grew by over 100 subscribers during COVID-19 pandemic
The Bonanza Valley Voice newspaper continues to outpace nearby newspapers in central Minnesota on a year-by-year growth basis. The current circulation for The Voice is approximately 1,680. This figure includes newspapers sold on newsstands at RJ's Mini Mart in Brooten, Coop's Corner in Belgrade, the Belgrade Hardware Store and Bayer Gas and Grocery in Elrosa. The mailing circulation has 1,611 mail routes as of Monday, June 21.
Nearby newspapers who have smaller circulation figures as compared to the Bonanza Valley Voice include the Kerkhoven Banner, the Benson Swift County Monitor News, the Belgrade Observer, the Clara City Herald, the Eden Valley-Watkins Voice, the Granite Falls-Clarkfield Advocate Tribune, the Kimball Tri County News and the Renville County Register (which serves the BOLD and Renville County West school districts).
We are about the same size as the Paynesville Press and the Long Prairie Leader in terms of weekly circulation.
Area newspapers who publish once per week who are bigger than the Bonanza Valley Voice include the Sauk Centre Herald, the Pope County Tribune, the Albany-Melrose Star Post, the Grant County Herald in Elbow Lake, the Litchfield Independent, the Montevideo American News and the Morris-Hancock Stevens County Times.
The New London-Spicer Lakes Area Review uses a different business model with a once-weekly publishing but a mass circulation of their newspaper to all Post Office box holders. They receive no revenue from subscribers, but that's made up by utilizing extra advertising to pay for the added mailing and printing costs of sending the newspaper to those who do not seek it out. (My two cents: that's a great newspaper with great reach for the NL-S lakes area in Kandiyohi County.)
By alphabetical order, here are circulations of small and medium-sized rural Minnesota newspapers, with a few larger regional newspaper circulation figures included for better context. Almost all newspapers have audited figures that were verified by a two-person "hand audit" at United States Post Offices. The Benson newspaper, which primarily serves Benson, Degraff, Clontarf, Danvers and Swift Falls, did not submit a 2019 or 2020 audit.
Albany/Melrose Star Post - 2,962
Annandale Advocate - 1,862
Alexandria Echo Press - 5,573
Appleton Press - 1,201
Barnesville Record - 1,418
Arlington Enterprise - 1,069
Battle Lake Review - 1,715
The Belgrade Observer - 746
Benson Swift Co. Monitor News - 1,295 *Not verified by Post Office Audit
Brandon-Evansville Douglas County Record - 1,558 (formal audit completed)
Bonanza Valley Voice - current circulation 1,680 (1,610 verified in October 2020 Post Office Audit)
Canby News - 1,226
Clara City Herald - 1,155
Chokio Review - 594
Clarissa Independent News - 2,210
Clinton-Graceville-Beardsley The Northern Star - 1,576
Dassel-Cokato Enterprise Dispatch - 1,610
Cold Spring Record - 2,904
Crookston Times - 752
Dawson Sentinel - 1,550
Delano Herald Journal - 1,654
Cottonwood Tri-County News - 744
Eden Valley-Watkins Voice - 651
Elbow Lake/Herman/Hoffman Grant County Herald - 2,114
Pope County Tribune Glenwood - 2,488
Frazee-Vergas Forum - 1,328
Glencoe McLeod County Chronicle - 2,588
Hastings Journal - 1,499
Granite Falls/Clarkfield Advocate Tribune - 1,521
Hawley Herald - 1,701
Henning Citizen's Advocate - 871
Bird Island-Hector News Mirror Union - 1,191
Howard Lake Herald Journal - 2,184
Hutchinson Leader - 3,536
Ivanhoe Times - 838
Jackson County Pilot - 1,233
International Falls Journal - 2,162 (This newspaper has folded and closed its doors this month)
Kenyon Leader - 707
Kerkhoven Banner - 990
Kimball Tri-County News - 1,105
Litchfield Independent - 1,989
Long Prairie Leader - 1,660
Lamberton News - 1,483
Luverne Rock County Star Herald - 2,035
Mahnomen Pioneer - 1,371
Madison The Western Guard - 1,542
Maple Lake Messenger - 1,110
Marshall Independent - 3,651
Minneota Mascot - 1,283 *Not verified by USPO audit
Montevideo American News - 1,818
Morris/Hancock Stevens County Times - 1,868
Nevis Northwoods Press - 996
Lakes Area Review NLS - 6,830
Ortonville Independent - 1,500
New York Mills Dispatch - 789
Paynesville Press - 1,677
Perham Focus - 1,361
Pelican Rapids Press - 2,178
Pine City Pioneer - 1,965
Parkers Prairie Independent - 938
Pipestone County Star - 1,849
Redwood Falls Gazette - 1,363
Renville County Register - 1,522 (serving both the BOLD and Renville County West school districts)
Sauk Centre Herald - 2,126
Roseau Times-Region - 2,162
Sebeka Review Messenger - 2,361
Sleepy Eye Herald-Dispatch - 939
Springfield Advance-Press - 1,405
Slayton Murray County News - 790
St. Cloud Times - 9,743
St. Michael/Rockford Crow River News - 1,203
Staples World - 1,105
Stewartville Star - 1,340
Starbuck Times - 775
Stillwater Gazette - 1,297
Tracy Area Headlight Herald - 1,148
Tyler Tribute - 919
Verndale Sun - 800
Wadena Pioneer Journal - 1,515
Wahpeton/Breckenridge Daily News - 1,683
Wheaton Gazette - 1,322
Willmar West Central Tribune - 6,989
Windom Cottonwood County Citizen - 2,260.
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